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Overview
Today’s technologically driven advertising and media industries bear little resemblance to those of the past. Rapid and disruptive innovations have changed the way companies connect with their consumers, creating new opportunities and presenting new legal and regulatory challenges all at once.
Technology is revolutionizing the way we create, distribute and experience advertising and media. Gone are the days of traditional methods; now, it’s all about cutting-edge technology and innovative strategies. With new devices, platforms and content categories emerging at an unprecedented rate, the possibilities are endless. Artificial intelligence (AI) is playing a pivotal role in this transformation, enabling personalized and data-driven advertising campaigns that resonate with consumers on a deeper level. Digital assets and blockchain technology are also reshaping the landscape, offering new ways to engage and monetize content.
At Loeb & Loeb, we’re not just keeping up with these changes—we’re leading the charge. Our clients, from global brands to dynamic startups, rely on us for market-leading business and legal counsel.
Our team is one of the largest and most experienced in the world, with world-class skills in advertising, media, technology, intellectual property and privacy law. We help clients design transformative, tech-enabled transactions and build creative, compliant media and advertising campaigns.
Meet the Team
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Co-Chair, Advanced Media and Technology -
Chair, Luxury Brands; Co-Chair, Advanced Media and Technology; Chair, Intellectual Property Protection