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Advertising & Media

Overview

Today’s technologically driven advertising and media industries bear little resemblance to those of the past. Rapid and disruptive innovations have changed the way companies connect with their consumers, creating new opportunities and presenting new legal and regulatory challenges all at once.

Technology continues to fundamentally change the way advertising and media are developed, distributed and experienced — with new devices, delivery platforms and content categories coming online at an unprecedented pace.

At Loeb & Loeb, we embrace these changes and help our clients stay a step ahead of the next big thing. Clients around the world, including global brands and household names, direct marketers of all sizes across all industries, leading advertising and promotions agencies, and content and media companies, rely on Loeb & Loeb to provide market-leading business and legal counsel.

With one of the largest and most experienced interdisciplinary teams of advertising, media, technology, intellectual property and privacy lawyers in the world, our capabilities across both traditional and digital media and advertising are proven and powerful. We help clients design transformative, technology-enabled transactions and creative — and compliant — media and advertising offerings, from mobile and location-based marketing, user-generated content, and social media and text campaigns to sponsorships, branded entertainment, advertiser-created channels and multiplatform integrated campaigns.