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Loeb & Loeb Advanced Media & Technology partner Seth Rose represented Anthropic, an American artificial intelligence (AI) company, in connection with its multi-year partnership with the Atlassian Williams Formula 1 Team, naming Claude—a next-generation AI assistant created by Anthropic—as the team’s Official Thinking Partner.
Under the partnership, Claude will be integrated across the Williams organization, working alongside engineers and team strategists to support race strategy, car development and operational decision-making as Formula 1 enters a new regulatory era.
The collaboration brings together two organizations known for innovation and high-performance problem solving. Claude will help the team analyze complex data, challenge assumptions and make faster, more informed decisions in high-stakes competitive environments.
Claude branding will appear on the Atlassian Williams F1 Team’s FW48 cars, drivers and team kit beginning with the 2026 livery reveal on Feb. 3, ahead of the season-opening race in Melbourne, marking the first phase of a multi-year collaboration.
For more information, please see Williams’ press release.
Under the partnership, Claude will be integrated across the Williams organization, working alongside engineers and team strategists to support race strategy, car development and operational decision-making as Formula 1 enters a new regulatory era.
The collaboration brings together two organizations known for innovation and high-performance problem solving. Claude will help the team analyze complex data, challenge assumptions and make faster, more informed decisions in high-stakes competitive environments.
Claude branding will appear on the Atlassian Williams F1 Team’s FW48 cars, drivers and team kit beginning with the 2026 livery reveal on Feb. 3, ahead of the season-opening race in Melbourne, marking the first phase of a multi-year collaboration.
For more information, please see Williams’ press release.
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Partner