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Motion Picture, Television & Digital Content


Rapid and disruptive technological innovation continues to reshape the entertainment marketplace. New devices, platforms and content categories have emerged, fundamentally altering the way content is developed, distributed and experienced around the world, upending traditional business models and enticing new players into the market.

For more than a century, Loeb & Loeb has seen our entertainment industry clients through all kinds of firsts — from the dawn of motion pictures to the digital streaming of content. We work with content developers and distributors, including every major motion picture and television studio; digital and emerging media companies and streaming platforms; a wide range of production companies developing content across all platforms; social media networks; gaming companies; foreign-based studios; distributors; advertising agencies and brands. We represent prominent investors and other entrepreneurs as well as individuals in all aspects of the industry, including actors, writers, directors, producers and other talent as well as celebrities and social media influencers.

We advise on all aspects of the television business, from development and production, network licensing, distribution, and ancillary exploitation to company mergers and acquisitions both in the United States and internationally. Our clients develop, produce and distribute a full spectrum of content — both scripted and nonscripted television; live action and animated programming; documentaries, talk shows, movies for television and limited series — through traditional means: broadcast, cable and syndication, as well as for initial exploitation on digital streaming platforms.

Loeb’s multidisciplinary team of media and technology attorneys — one of the largest in the world — works with clients at the leading edge of the digital media revolution. We have structured and negotiated many of the market-defining transactions at the convergence of technology and content, including groundbreaking digital content licensing, streaming rights and distribution agreements for digital television and film offerings; content supplier agreements for media companies; and online service joint ventures between content producers, advertisers and internet/mobile distribution platforms.

We work with advertising and branded content agencies and direct marketers across industries in complex and sophisticated deals across all forms of traditional, digital and emerging media — from product placement and advertiser-sponsored programming to deals involving the creation or licensing of content for worldwide use, event sponsorships, and endorsements by celebrities and social media influencers.

As innovation enables content to be exploited on a worldwide basis, our lawyers bring a deep understanding of both U.S. and foreign-based entertainment industries to their work with international entertainment companies and individuals, advising leading Asian and European producers, and multinational content distributors in coproduction and cofinancing transactions with major American motion picture studios, television networks and digital media companies.

We work with clients throughout the complete project cycle, helping them to acquire, develop and package content, and assisting them with the production, distribution and monetization of content as well as ancillary products and revenue streams. 

Our work includes:

  • Development, production, distribution and financing agreements for motion picture and television
  • Joint ventures and international coproductions
  • Option and acquisition of properties
  • Television/digital network license and production agreements, syndication and barter transactions
  • Talent and spokesperson agreements, advertising and media contracts
  • Engagement of writers, directors and producers, talent and crew
  • Clearance procedures
  • Labor and guild relationships
  • Mergers, acquisitions, joint ventures and strategic alliances
  • Buying/selling program libraries
  • Intellectual property protection, enforcement and litigation

Key Contacts