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Interactive Media


As entertainment, media and technology converge in new and innovative products, platforms and relationships, established and emerging media and technology companies, global advertisers, and investors are betting on the transformative multibillion-dollar interactive media industry.

Loeb & Loeb helps clients compete — and win — in today’s rapidly evolving interactive media marketplace.

We represent leading virtual and augmented reality developers and patent owners; gaming developers and publishers; app developers; entertainment, advertising and social media companies; investors and financiers; and high-profile players, talent and influencers. We help them navigate the evolving legal and regulatory issues unique to this field; develop and implement comprehensive intellectual property protection, enforcement and monetization strategies; and take full advantage of revolutionary products, platforms and relationships.

Our integrated team provides clients with business-savvy and creative counsel on groundbreaking transactions, including sophisticated content deals of all types; debt and equity financing; mergers, acquisitions and strategic business combinations; technology protection and licensing; and data optimization and commercialization. Interactive media is touching all corners of the entertainment sector — film, live theater, television, streaming … and the list goes on. With our roots in Los Angeles, New York and Nashville, as well as with our growing presence in Asia, we are embedded in the world’s hottest entertainment communities.

In the dynamic VR and AR sector, we work with pioneering entrepreneurs and creatives to develop monetization strategies and asset ownership for new-format content and immersive experiences, and we advise some of the biggest names in media and entertainment as they position themselves to capitalize on anticipated growth and demand. And as VR and AR applications transform how people shop, work and communicate, Loeb & Loeb helps enterprise solutions leaders, advertisers and brands deploy VR and AR to connect with audiences.

In the gaming and esports space, we help developers and publishers monetize their intellectual property through cross-media and multiplatform transactions, including outsource licensing with traditional entertainment and emerging media companies. Our team also provides strategic counsel to high-profile players and influencers, guiding them through entertainment and merchandising projects, sponsorship and endorsement opportunities, and business ventures and other relationships, as well as protecting their rights of publicity against unauthorized use.

With high-level relationships and market-leading experience in every segment of entertainment, digital media and technology, Loeb lawyers guide our clients through all stages of growth, helping them anticipate and address their business and legal concerns and take full advantage of opportunities as they create or adapt to disruptive innovations. As the international stage continues to grow, we also work with a network of premier practitioners across the globe to bring new ventures to life.

Our services for clients in the interactive media space include:

  • Content development, production, licensing and distribution
  • Technology licensing and acquisition
  • Financing
  • Corporate formation and governance
  • Book publishing
  • Mergers, acquisitions and strategic alliances
  • Intellectual property protection, enforcement and litigation
  • Consumer privacy, data security, and data optimization and licensing
  • Digital advertising, branding and social media
  • Product liability
  • Health and safety issues
  • Gaming and other regulations
  • Employment and labor, including guild and union negotiations and #MeToo investigations
  • Litigation and dispute resolution

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