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Protecting Your NFTs: Navigating NFT Ownership Challenges in the Digital Landscape

Melanie Howard, chair of Loeb’s Intellectual Property Protection and Luxury Brands practices and deputy chair of the Advanced Media and Technology department, and Web3 manager Gian Pastore delivered the video program “Law Firms and Web3” as part of PLI’s Studio Briefings, on-demand CLE videos featuring an intimate and engaging roundtable discussion format with legal and industry experts addressing a range of topics. 

In the insightful clip below, Gian Pastore explores the implications surrounding NFT ownership in scenarios such as the passing of the NFT owner, theft of an NFT, or a compromised digital wallet. He emphasizes that brands have been actively refining their blockchain infrastructure to address these needs, facilitating secure transfer and authentication of NFT certificates.