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Loeb & Loeb Represents Cindy Crawford in Connection with the Launch of Casamigas Jalapeño Tequila

Loeb represented supermodel and entrepreneur Cindy Crawford to launch Casamigas Jalapeño Tequila, a new ultra-premium, 100% blue weber agave tequila naturally flavored with jalapeños, and the first spicy variant of the Casamigos brand.

Casamigos was co-founded by Cindy’s husband, Rande Gerber, with longtime friends George Clooney and Michael Meldman. As an extension of the Casamigos family, Casamigas Jalapeño Tequila incorporates the signature Casamigos bottle design, and introduces elements of Cindy’s iconic persona, including her signature, trademark lips and beauty mark, to playfully take over the traditional label design. 

The Loeb team included firm Co-Chair Arash Khalili; Bess Morgan, deputy chair of the Brand Protection practice; and Mike Grossman, deputy chair of the Capital Markets & Corporate department.