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Loeb Represents Art & Science Partners in PayPal’s Partnership with NFL

Loeb & Loeb represented Art & Science Partners, PayPal’s long‑standing global marketing agency, in connection with PayPal’s multi‑year partnership with the National Football League (NFL), making PayPal the league’s official peer‑to‑peer (P2P) payments partner.

The agreement positions PayPal at the center of how NFL fans send, receive, split and pool money through the PayPal app, including for game‑day expenses, ticket sharing and fan experiences. The partnership expands PayPal’s P2P ecosystem across the NFL’s global footprint and integrates PayPal and Venmo functionality to enable seamless domestic and cross‑border payments across more than 200 markets.

As part of the collaboration, PayPal will activate across the NFL ecosystem through digital engagement, sweepstakes and exclusive fan experiences tied to key league moments, including international games and the Super Bowl. The partnership also supports expanded fan engagement initiatives, including promotions connected to flag football and grassroots programs.

The Loeb team included Brian Socolow, co‑chair of the firm’s Sports industry group, and Advanced Media & Technology partner Seth Rose.

For more information, please see PayPal’s press release.