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Loeb Represents No. 2 Overall NBA Draft Pick Chet Holmgren in a Variety of Exclusive Brand Deals

Loeb is proud to represent Chet Holmgren who was the second overall draft pick in the 2022 NBA Draft. Over the past year, we have worked with Chet to build out his personal brand and have provided counsel on a variety of sophisticated sponsorship and endorsement deals with brands including Topps, Bose, LinkTree, and Yahoo.

Loeb recently represented Holmgren in connection with a suite of promotional endorsements surrounding the 2022 NBA Draft, including with Philips Norelco, Ethika, Google Pixel and Neiman Marcus. 

In a partnership with Philips Norelco, as part of its One Blade campaign, Chet Holmgren interviewed with Yahoo Sports to discuss the 2022 NBA Draft process and his outlook on the future. 

He also partnered with Ethika, a leading lifestyle brand, by becoming a brand ambassador and allowing the company to create exclusive products.

Holmgren’s endorsement deal with Neiman Marcus, a chain of luxury department stores, included attending brainstorming sessions and fittings with stylists from Neiman Marcus and Zegna to curate looks for the 2022 NBA Draft, held at the Barclays Center in Brooklyn, New York. 

In addition, the Loeb team represented Holmgren in promotional activations with Google Pixel, including on-site appearances during Draft week.

The Loeb & Loeb team that represented Chet Holmgren on these deals was led by Arash Khalili, co-chair of the firm’s Capital Markets & Corporate practice and Sports industry practice; Corporate partner, Mike Grossman, Advanced Media & Technology partner Bess Morgan; and associates Ryan MartinRyan Raccuia and Lisa Wiznitzer.