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Ivy League Joins Digital Trend

The Ivy League this month announced that it will join the Big Ten and the PAC-12 in launching its own digital sports network, giving fans of the conference and its teams unprecedented access to their favorite team's home and away games from a single Internet-based platform.

The article examines the considerable advantages of these digital networks and the growing trend by both collegiate and professional sports organizations toward the expansion, control and monetization of the digital space, offering ever more sports content to fans who are willing to pay for 24-hour, customizable access on their small screens.

This article was first printed in the May 14, 2013 edition of the Chicago Daily Law Bulletin. Permission for article reprint has been granted.

Douglas N. Masters is a partner in Loeb & Loeb LLP's Chicago office, where he litigates and counsels clients primarily in the areas of intellectual property, advertising and unfair competition. He is deputy chairman of the firm's Advanced Media and Technology Department and co-chair of the firm's Intellectual Property Protection Group.  

Seth A. Rose is an associate in the firm's Chicago office, where he counsels clients on programs and initiatives in the fields of advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media.