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Loeb & Loeb represented Art & Science Partners, PayPal’s long-standing global marketing agency, in connection with PayPal’s global, multi-year deal with Liverpool Football Club (LFC) to be the club’s official digital payments partner.
This collaboration marks PayPal’s first-ever partnership with a premier league club and will expand the company’s presence across global football marketing. As part of the engagement, Art & Science will support the integration of PayPal’s digital payment services and new loyalty platform, PayPal+, across LFC’s digital and in-stadium experiences, including enhanced branding, ecommerce visibility, fan rewards and philanthropic initiatives tied to women’s and grassroots football.
The Loeb team included Brian Socolow, co-chair of the firm’s Sports industry group, and Advanced Media & Technology partner Seth Rose.
For more information, please see PayPal’s press release.
This collaboration marks PayPal’s first-ever partnership with a premier league club and will expand the company’s presence across global football marketing. As part of the engagement, Art & Science will support the integration of PayPal’s digital payment services and new loyalty platform, PayPal+, across LFC’s digital and in-stadium experiences, including enhanced branding, ecommerce visibility, fan rewards and philanthropic initiatives tied to women’s and grassroots football.
The Loeb team included Brian Socolow, co-chair of the firm’s Sports industry group, and Advanced Media & Technology partner Seth Rose.
For more information, please see PayPal’s press release.
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Partner