Luxury Brand Lawyers | Loeb & Loeb LLP

In today’s dynamic retail environment, luxury brands are evolving, developing innovating ways to reach new audiences while remaining true to established brand identities and their longtime client bases.

Loeb & Loeb’s Luxury Brands lawyers draw upon our deep knowledge of the industry to help luxury brands, retailers and designers navigate the opportunities and challenges in today’s marketplace. Our experience representing luxury design houses, high-end department stores, couture designers, clothing brands, jewelers and fragrance companies, among others, gives us an in-depth understanding of the luxury market and how its key trends affect our clients.

We understand luxury. Our interdisciplinary team is composed of lawyers from across nearly every practice in our firm, including Employment & Labor, Real Estate, Corporate, Intellectual Property (IP) and Litigation, and our unrivaled, fully integrated Advanced Media & Technology department, which focuses on providing strategic and sophisticated brand protection representation, marketing and advertising advice, and privacy counseling and support for data-driven transactions, including an in-depth knowledge of blockchain, cryptocurrency and other fintech that are core components of the burgeoning online retail space. We work strategically to help establish, exploit and protect our clients’ brand and design assets around the globe. Our IP lawyers are leaders in trademark and copyright law, but more importantly, they know how to effectively leverage IP assets through innovative marketing strategies, data-driven advertising and the use of social media platforms and influencer marketing. Our integrated IP team is also experienced in luxury trade dress and design patent matters, allowing us to provide holistic brand protection counseling.

Beyond the brand, we also understand your business and offer a host of other transactional and litigation services. Whether you are looking for representation in unique litigation and regulatory matters or e-commerce and technology transactions or for real estate counsel or trusted corporate advisers to maximize investment opportunities in this space, Loeb has you covered.

As the industry evolves, we are helping luxury clients take advantage of new opportunities to partner in innovative ways with hotels, restaurants, automobile manufacturers and others to extend their reach and diversify their brands. We’re also working with retailers not traditionally in the luxury space to help them understand how to establish a foothold in this market.

Our core services include:

We provide world-class counsel to luxury brands on every facet of brand protection—including trademark, copyright, trade secret and patent litigation and strategy—with a particular focus on the dynamic convergence of brand protection and technology. We advise clients on how evolving technologies, including artificial intelligence (AI), may impact their IP rights and business operations, offering strategic guidance to help navigate risks and opportunities in the digital and physical marketplaces. From global portfolio management to strategic litigation, our commitment is to preserving the prestige, integrity and exclusivity of your brand at every touchpoint. We help luxury brands protect their valuable IP assets worldwide by designing robust anti-counterfeiting programs that blend proactive strategies with strong enforcement.

Our experience includes working with customs authorities to block counterfeit imports, advising on preemptive trademark and domain registrations, and leveraging AI to monitor online marketplaces and social media for infringing goods. We coordinate with investigators and foreign counsel across multiple jurisdictions to identify and act against counterfeiters, handle trademark litigation and manage domain dispute proceedings. Our custom-tailored approach allows us to address each client’s unique enforcement needs while providing flexibility to adapt the strategy as the legal landscape evolves.

Loeb’s Patent lawyers advise luxury brands on identifying protectable design features aligned with business and marketing strategies, preparing and prosecuting design patent applications, and managing global design patent portfolios. We provide comprehensive enforcement against infringers, defend your rights in litigation and customs actions worldwide, and coordinate multi-jurisdictional protection in key luxury markets. We can also help maximize the value of your design portfolio through licensing and strategic partnerships.

We counsel luxury brands on advertising and marketing strategies, ensuring campaigns comply with global regulations while enhancing brand reputation and consumer engagement. We advise on behavioral targeting, data optimization and digital, mobile and social media campaigns; evaluate product claim substantiation requirements (including environmental, country of origin, quality and health/safety claims) in accordance with Federal Trade Commission (FTC) and state law requirements; and develop strategies for challenging and responding to the competitive advertising landscape, including advertising disputes before self-regulatory organizations such as the National Advertising Division, as well as FTC and state attorneys general investigations.

Our lawyers counsel on federal and state law requirements and risk mitigation measures related to product safety and quality, including regulations for a group of chemicals known as PFAS, state cosmetic “toxic free” laws, environmental compliance and Consumer Product Safety Commission (CPSC) labeling and safety requirements. We advise on U.S. Food and Drug Administration (FDA) labeling, safety and manufacturing regulations governing luxury cosmetics, personal care products and related wellness devices. We also counsel on federal, state and local regulations that arise when hosting luxury wellness retreats, including licensing and permitting requirements. Our experience extends to responding to warning letters, import holds and enforcement actions involving the FDA, the CPSC, the FTC, the Department of Justice and state attorneys general, as well as managing product recalls and market withdrawals.

Our team has extensive experience with the privacy and cybersecurity implications of new communications, marketing and advertising strategies, as well as regulatory and compliance issues related to the collection, storage and use of consumer data—including in connection with interactive marketing campaigns, customer loyalty programs and other transactions involving sensitive consumer information.

We represent luxury brands and retailers in the full range of corporate transactions and day-to-day business matters. We advise on evaluating business opportunities, setting and achieving short- and long-term goals, and determining key courses of action. Our team has deep knowledge in executing capital-raising strategies, structuring licensing agreements and high-profile collaborations, guiding joint ventures, overseeing acquisitions and divestitures, and navigating exit strategies—always with a focus on protecting and enhancing your luxury brand’s reputation and market position.

Loeb’s Restructuring lawyers have deep experience guiding luxury brands through the financial distress of their counterparties. We help assess termination rights, evaluate the risk of agreements being assigned without consent and protect licensed IP in bankruptcy. We also assist in mitigating financial exposure and advising on whether and how to continue post-bankruptcy relationships with a counterparty that has undergone restructuring.

For luxury brands facing their own financial challenges, we help evaluate and execute strategic alternatives—whether through an out-of-court workout or a bankruptcy proceeding. Our services also include reviewing contracts with retailers, licensors, suppliers and landlords to determine the potential for termination or renegotiation; negotiating with creditors; and safeguarding IP during restructuring.

Our litigation experience includes class action lawsuits involving alleged violations of consumer protection and unfair competition laws, including those arising from product benefit, environmental and quality claims; responding to notices and consumer litigation filed pursuant to alleged violations under California Proposition 65; and handling products liability litigation.

We advise on technology and outsourcing initiatives related to enterprise expansion, cloud computing and other new technology implementations, with a focus on delivering an exceptional client experience. Our guidance covers cloud computing and advanced digital solutions tailored for the luxury sector as well as technology-enabled transactions involving point-of-sale devices, advanced payment technologies, merchandising and inventory systems. We also support supply chain and fulfillment/distribution matters and implement enterprise IT solutions to support multichannel retail sales initiatives and personalized customer engagement.

Our work spans all aspects of the purchase, sale, leasing, and investment in and development of retail properties. With strong ties to the luxury brands industry and extensive experience navigating high-profile real estate markets, we advise on lease negotiations and buildouts in key locations such as New York City and Los Angeles, where we help luxury brands secure and customize flagship spaces, including handling some of the most significant and complex transactions in these premier markets. We frequently advise on real estate litigation and disputes, from exiting retail premises to enforcing retail tenant rights. We also handle matters involving the intersection of real estate, technology and advertising, including lease and licensing agreements for digital and electronic billboard advertising at prominent properties.