Loeb Guides Superfly in Acquisition by Range Sports

Loeb & Loeb represented Superfly, a renowned live experiences company, in its acquisition by Range Sports, a diversified marketing and production company spanning film, television, music, sports, digital, gaming, culinary and more.

Under the terms of the transaction, Superfly will be rebranded as A Range Company and will drive live events and opportunities across sports, entertainment and music. The sale included the majority of Superfly’s assets, except ownership interest of Outside Lands, and brings the company’s leadership team and staff into Range Sports.

Founded more than 25 years ago, Superfly has built a reputation as one of the most respected innovators in the live experience space, known for combining cultural credibility, creative vision and operational excellence. The company has created and scaled iconic live IP, including Bonnaroo, Outside Lands, Clusterfest and The Friends™ Experience while building a robust experiential marketing services business, helping some of the world’s most recognizable Fortune 100 companies bring ambitious, high-impact experiences to life.

The Loeb team was led by John Frankenheimer, chair of the firm’s Music industry group, and Corporate partner Allan Duboff, and included Tax partner Ryan Austin, Executive Compensation & Employee Benefits partner Michael Gerald, Employment & Labor partner Sarina Saluja, and Corporate associate Nina Nguyen.