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Writers Strike Messaging War Reshapes Standoff with Studios

Ivy Kagan Bierman, chair of Loeb & Loeb’s Entertainment Labor practice, is quoted in an article published by The Hollywood Reporter discussing the impact of social media on the WGA strike and the Writers Guild of America and Alliance of Motion Picture and Television Producers negotiations.

In a statement to the publication, Ivy pointed out that social media does not necessarily impact the terms of the final agreement. However, it removes the need for union officials to spend hours on the phone, encouraging members to engage in collective activity like pickets, demonstrations and events. She added, members can take only a few minutes to tweet enthusiastically about pickets and reasonably expect that their peers will hear or read about them.

To read the full article, please visit The Hollywood Reporter’s website.