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Loeb & Loeb Entertainment Labor Chair Ivy Kagan Bierman is quoted in an article published by TheWrap discussing SAG‑AFTRA’s tentative agreement with studios and its evolving approach to regulating artificial intelligence in film and television production.
In the article, Ivy noted that these negotiations allow SAG‑AFTRA and studios to address AI usage as it evolves and is implemented in real time, taking the context of specific use cases into account.
“I think it opens the door to continued discussion in real time on real projects as the use of AI in our industry evolves,” Ivy said. “It does lay the groundwork for the next contract cycle to make this more concrete if needed.”
To read the full article, please visit TheWrap’s website.
In the article, Ivy noted that these negotiations allow SAG‑AFTRA and studios to address AI usage as it evolves and is implemented in real time, taking the context of specific use cases into account.
“I think it opens the door to continued discussion in real time on real projects as the use of AI in our industry evolves,” Ivy said. “It does lay the groundwork for the next contract cycle to make this more concrete if needed.”
To read the full article, please visit TheWrap’s website.
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Chair, Entertainment Labor