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Loeb & Loeb Represented Gap Inc. in Licensing Deal with IMG

Loeb & Loeb represented retailer Gap Inc. in connection with a multiyear licensing deal with IMG, an event and talent management company that owns and operates hundreds of live events in sports, fashion and other sectors. The deal extends the offerings of its Gap, Banana Republic and Janie and Jack brands to products and categories currently not sold but would be logical extensions of the existing assortments, including bedding, home textiles, home decor, furniture and baby equipment.

The licensing deal with IMG is part of a new strategy geared to generate “cross-category product extensions,” attract more consumers to Gap Inc.’s portfolio of brands, and open up new channels of distribution, including wholesaling.

Loeb Partner and Chair, Intellectual Property Protection Melanie Howard represented Gap in this deal.