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Lance Armstrong and Lessons Learned: Protecting a Brand Before, During and After a Crisis

This one-hour webinar is now available on demand for one (1.0) hour of General MCLE credit in most U.S. jurisdictions. Please click "play" for complete details. Webinar slides are available for download under "More Info" on the right.

"The best defense is a good offense" is an adage athletes know well, and it applies to their activities off the field as well as on. A sports figure's personal brand is big business, both for the athlete and the companies that sponsor him or her. Both sides need to establish a strategy for protecting themselves when getting into or out of a deal - and not just against the fallout from a major scandal. Without an organized playbook for protecting a brand, each team risks a hit to its brand identity and bottom line.

Using Lance Armstrong's recent troubles as a case study, this webinar will dive into how sports figures and companies can better manage their brands from a legal, financial and PR standpoint - before and after a potential scandal affects them. Loeb partners Jon G. Daryanani, Arash Khalili and Brian R. Socolow will share their plays for an active offense and an equipped defense that athletes and the brands that sponsor them can use to maximize the benefits of their business relationship.


This 60-minute webinar is available for one (1.0) hour of General MCLE credit in most U.S. jurisdictions. Please see the registration page for complete details. You must be logged in for the entire webinar to receive credit; partial credit will not be granted. There is no charge to participate, but registration is required.