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MLB Blazes Trail for CBD Sponsorships Among Big Four Leagues — But No THC

Major League Baseball recently became the first of the Big Four leagues to make cannabidiols (CBDs) an approved sponsorship category, allowing the league and its teams to start selling CBD sponsorships, including team jersey patches and on-air branding. The MLB joins a handful of other sports that have already made the move and could help blaze a trail for the National Football League, National Basketball Association and the National Hockey League.

CBD companies can now make sponsorship deals with the league and individual teams as long as the CBD in their products is certified by the National Sanitation Foundation as containing no tetrahydrocannabinol, or THC, the psychoactive ingredient in marijuana that produces a high. Several CBD brands are in the process of obtaining NSF certification. Teams also need to secure approval from the MLB commissioner’s office.

In this Chicago Daily Law Bulletin article written by Loeb Advanced Media & Technology partners Douglas Masters and Seth Rose, the authors discuss how sports organizations and individuals navigate varying state regulations pertaining to sponsorship deals with CBD companies.