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Sports Influencers and the Brands They Represent Need to Be Transparent

Brands have known for more than a century that sports and celebrities sell. In the 1880s, for example, tobacco company, Allen & Ginter, featured famous baseball players on trading cards included in the company’s cigarette packages. Nowadays, social media provides everyone with a public platform and brands are no longer solely using celebrities as endorsers. This article discusses the legal implications of brands using non-celebrity "influencers" to advertise products. 

Click here to read the full article on SportTechie's website.