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Data Deals Give NCAA Opportunity to Win Fans and Increase Revenue

This year, the NCAA launched partnerships with two global tech companies—Google Cloud and Genius Sports— to take control of its sprawling collection of athlete data. The new ventures are intended to increase the NCAA’s revenue by monetizing the information.

In this article, Brian Socolow discusses how these data deals create new opportunities to engage college sport fans and generate revenue. 

Click here to read the article on SportTechie’s website.