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Emerging Sports – A Decathlon of Legal and Business Issues

November 30, 2016
Law360
Articles

While you may never have heard of rugby sevens or drone racing, these and many other emerging sports generate tens of billions of dollars annually. Growing an emerging sport can mean taking advantage of myriad opportunities but can often feel like a grueling parkour course. And much like parkour, how an emerging sport navigates the contours of its landscape can dictate its success.

This article explores the key issues facing emerging sports and how the right business structure, protecting intellectual property, considering the ways to take advantage of TV/broadcast media and nailing down the best revenue generating models will all smooth the way to raising new sports to greater heights .