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Sue Paik represents and advises clients on a broad range of commercial transactions and issues related to technology and intellectual property licensing, digital media and marketing, and emerging technologies, with a focus on big data and ad tech solutions. She regularly drafts and negotiates inbound and outbound software, platform, content and data licensing agreements, as well as agency services and other professional services agreements, strategic alliance and joint development agreements, sponsorship agreements, and media purchase and production agreements.

Sue leverages her deep understanding of our business needs, commercial models, and technology to suggest creative approaches to legal issues that allow us to both accomplish our business goals and manage legal risk. She has a knack for distilling issues down and explaining them in a way that is understandable regardless of whether you come from a legal, technical, or business background. Client Commentary

Sue has worked with clients ranging from advertisers, advertising agencies, and global media and technology companies to financial institutions and automotive manufacturers. She counsels clients on issues related to data privacy and security, legal and regulatory compliance, and digital product launches (including terms of use, privacy policies, and data and enrollment flows). Sue also advises clients on promotional and innovative marketing initiatives, including contests, technology development hackathons and loyalty programs.

Sue regularly does pro bono work at the Daley Center Expungement and Sealing Help Desk, which is operated by Cabrini Green Legal Aid in Chicago.


  • Yale Law School, J.D., Executive Editor, The Yale Law Journal, Vol. 116
  • Dartmouth College, M.A.
  • Harvard University, B.A., summa cum laude

Court Admissions

  • U.S. District Court for the District of Colorado
  • U.S. District Court for the Northern District of Illinois

Bar Admissions

  • Illinois


  • U.S. Court of Appeals, Second Circuit, January 01, 2008


  • French
  • Korean