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Loeb & Loeb represented the National Hot Rod Association (NHRA) in the negotiation of its new, landmark multi-year Media Rights Agreements with The CW Network and FloSports.
These groundbreaking agreements expand the reach of NHRA sports programming across multiple platforms, including network broadcast on The CW, streaming via CW Sports on the ESPN App for ESPN Unlimited subscribers and live qualifying and Sunday eliminations coverage on FloSports’ FloRacing platform. This combination will provide fans with unprecedented access to NHRA racing and position the organization for continued audience growth in an evolving sports media landscape.
Loeb worked closely with the NHRA, providing strategic, structuring and legal guidance on these Media Rights Agreements.
The Loeb team was led by Entertainment partner John Kulback, as well as Brian Heidelberger, chair of the firm's Advertising, Marketing & Promotions practice.
For additional information, see NHRA’s press release.
These groundbreaking agreements expand the reach of NHRA sports programming across multiple platforms, including network broadcast on The CW, streaming via CW Sports on the ESPN App for ESPN Unlimited subscribers and live qualifying and Sunday eliminations coverage on FloSports’ FloRacing platform. This combination will provide fans with unprecedented access to NHRA racing and position the organization for continued audience growth in an evolving sports media landscape.
Loeb worked closely with the NHRA, providing strategic, structuring and legal guidance on these Media Rights Agreements.
The Loeb team was led by Entertainment partner John Kulback, as well as Brian Heidelberger, chair of the firm's Advertising, Marketing & Promotions practice.
For additional information, see NHRA’s press release.
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