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Doug Masters, managing partner of Loeb & Loeb’s Chicago office, is featured in The Verge discussing the legal hurdles Operation Bluebird faces in its effort to cancel X Corp.’s ownership of the “Twitter” trademarks following the platform’s rebrand to X.
In the article, Doug expresses doubt about the likelihood of success, stating “I don’t know that the record ultimately will show that even though they [X Corp.] switched to X, that they intended to give up all of their commercial use and rights in the word Twitter.”
He also notes the potential length of the process. “It could take two, three years just to get through the trial process and another couple of years for the trademark office to make a ruling,” Doug said.
For more information, please see The Verge’s website (subscription may be required).
In the article, Doug expresses doubt about the likelihood of success, stating “I don’t know that the record ultimately will show that even though they [X Corp.] switched to X, that they intended to give up all of their commercial use and rights in the word Twitter.”
He also notes the potential length of the process. “It could take two, three years just to get through the trial process and another couple of years for the trademark office to make a ruling,” Doug said.
For more information, please see The Verge’s website (subscription may be required).
