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Loeb & Loeb Represents DraftKings in Talent Ambassador Partnership with Legendary NBA Star LeBron James

Loeb advised DraftKings, an online sports betting, daily fantasy sports, and gaming platform, in a multi-year endorsement deal with NBA legend LeBron James, centered around American football.

According to the press release, LeBron will share his deep passion for sports through football insights and select “tentpole” events. The relationship aims to deliver exciting engagement opportunities to loyal fans and DraftKings’ customers.

The deal marks the first major active NBA athlete to endorse a sports betting company after recent changes to the collective bargaining agreement last year allowed endorsements, provided they are general in nature and relate to non-NBA sports.

The Loeb deal team included Advanced Media & Technology partner Ryan Martin and associate Ryan Raccuia

For more information, please visit DraftKings Network’s website.