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Loeb & Loeb LLP represented popular gaming streamer Tyler “Ninja” Blevins in an apparel partnership with adidas Originals, making him the first professional esports gamer ever to be signed by the brand. The partnership marks the sportswear brand’s commitment to gaming culture, and was revealed in an adidas Originals hack of Ninja’s Mixer livestream and subsequent announcement video on his YouTube channel.
The Loeb & Loeb deal team acting on behalf of Ninja was led by partner Arash Khalili, and included partner Melanie Howard and associate Michael Grossman.
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Co-Chair, Loeb & Loeb LLP -
Chair, Luxury Brands; Co-Chair, Advanced Media and Technology; Chair, Intellectual Property Protection -
Deputy Chair, Capital Markets & Corporate