Loeb & Loeb LLP media and entertainment partner Marc Chamlin and corporate partner Lloyd L. Rothenberg represented Oprah Winfrey in a joint venture with The Kraft Heinz Company called Mealtime Stories, LLC, which will create a new line of nutritious, ready-to-eat refrigerated food products across multiple categories.
Kraft Heinz will initially develop, manufacture, market and sell the new line of food products in the U.S. As part of the joint venture, 10 percent of profits will be donated to charities aimed at eradicating hunger. Additional details about the brand specifics and products will be announced later in 2017.
In addition to Mr. Chamlin and Mr. Rothenberg, the Loeb & Loeb deal team acting on behalf of Ms. Winfrey included attorneys Alan J. Tarr, Rachel H. Kiwi and Megan A. Stombock. Mr. Chamlin and Mr. Rothenberg also represented Ms. Winfrey in her 2015 strategic collaboration and brand partnership with Weight Watchers International, Inc.