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Loeb & Loeb Connectivity Webinar Series: The Good Corporate Citizen: Communicating Corporate Social Responsibility in Advertising and Social Media

Loeb & Loeb LLP is proud to present the next webinar in our Loeb & Loeb Connectivity Webinar Series: The Good Corporate Citizen: Communicating Corporate Social Responsibility in Advertising and Social Media. This webinar will be presented live on December 8, 2021 at at 2 – 3 p.m. ET /11 a.m. – noon PT, and you can register here.

About the event:
Please join us for a discussion on corporate social responsibility in advertising and communications with Nerissa McGinn, chief diversity partner, co-chair, Diversity Committee and partner in Loeb’s Advanced Media & Technology practice; and Diara Holmes, co-chair, Nonprofits & Tax-Exempt Organizations practice, co-chair, Loeb’s Attorneys of Color and Ethnic Diversity Affinity Group.

The COVID-19 pandemic. Black Lives Matter. Gender and LGBTQ+ equity. Global human rights. Climate change. Politics and policy. Consumers are increasingly demanding that companies accept, communicate and act on their own corporate responsibility. As a result, brands are turning away from the “traditional” methods of advertising, instead putting their brand message out through civic engagement, political and social statement ads, corporate donations, and commercial co-ventures, among other nontraditional advertising campaigns.

Nerissa and Diara will discuss the legal and practical challenges and opportunities presented that brands, nonprofit organizations and technology companies face in this changed—and charged—landscape.

You will leave this discussion with a better understanding of:
- How some brands are responding to growing consumer demand for corporate responsibility with authentic and engaged messaging and actions.
- Key legal and regulatory issues companies and nonprofits should be aware of, including advertising laws and regulations, laws governing charitable co-ventures, platform rules and terms of service, and new initiatives to regulate technology-enabled charitable giving.
- How companies and nonprofits can best manage the opportunities, challenges and reputational risks involved in corporate social responsibility campaigns and communications.