Loeb & Loeb LLP is proud to present the next webinar in our Loeb & Loeb Connectivity Webinar Series: The Good Corporate Citizen: Communicating Corporate Social Responsibility in Advertising and Social Media. This webinar was presented live on December 8, 2021, and can be viewed on-demand below.
About the event:
Please join us for a discussion on corporate social responsibility in advertising and communications with Nerissa McGinn, chief diversity partner, co-chair, Diversity Committee and partner in Loeb’s Advanced Media & Technology practice; and Diara Holmes, co-chair, Nonprofits & Tax-Exempt Organizations practice, co-chair, Loeb’s Attorneys of Color and Ethnic Diversity Affinity Group.
The COVID-19 pandemic. Black Lives Matter. Gender and LGBTQ+ equity. Global human rights. Climate change. Politics and policy. Consumers are increasingly demanding that companies accept, communicate and act on their own corporate responsibility. As a result, brands are turning away from the “traditional” methods of advertising, instead putting their brand message out through civic engagement, political and social statement ads, corporate donations, and commercial co-ventures, among other nontraditional advertising campaigns.
Nerissa and Diara will discuss the legal and practical challenges and opportunities presented that brands, nonprofit organizations and technology companies face in this changed—and charged—landscape.
- How some brands are responding to growing consumer demand for corporate responsibility with authentic and engaged messaging and actions.
- Key legal and regulatory issues companies and nonprofits should be aware of, including advertising laws and regulations, laws governing charitable co-ventures, platform rules and terms of service, and new initiatives to regulate technology-enabled charitable giving.
- How companies and nonprofits can best manage the opportunities, challenges and reputational risks involved in corporate social responsibility campaigns and communications.