Advertising "Natural", ABA Advertising Disputes and Litigation and Consumer Protection Committees

Loeb & Loeb LLP is pleased to announce that David Mallen will be moderating on the webinar program titled, "Advertising 'Natural'" by the American Bar Association (ABA) Section of Antitrust Law.

From the webinar's website:

What does “natural” mean? In the absence of clear regulatory guidance, advertising a product as natural can be a risky proposition. This session will examine developments in false advertising litigation arising from labeling and marketing food and other products as “natural.” It will explore the treatment of “natural” by the National Advertising Division (NAD) and consider research on consumer understanding of “natural.”