From the conference website:
Expert panelists will consider challenging issues presently facing the Children's Advertising Industry, focusing on how technology has changed the way companies market their products to children. The conference will provide attendees with firsthand knowledge of regulatory and self-regulatory initiatives in the areas of social media, food advertising, sweepstakes and promotions, and more!
3:05PM - 4:00PM - The Claim Game - What You Need to Know About Substantiation and Children's Advertising
The demand for persuasive commercials sometimes means making claims. Children's advertising is no different from other types of advertising; all claims must be substantiated. Hear about CARU's recent substantiation cases and learn what you can do to ensure clarity in your ads.
Kenneth Florin,Loeb & Loeb LLP
Tina Poturica-O'Neill, CARU
Jon Miller Steiger, Federal Trade Commission