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CARU Annual Conference 2012

Loeb & Loeb LLP is proud to be a sponsor of the CARU Annual Conference 2012, where partner Kenneth Florin will moderate a panel titled "The Claim Game - What You Need to Know About Substantiation and Children's Advertising."

From the conference website:

Expert panelists will consider challenging issues presently facing the Children's Advertising Industry, focusing on how technology has changed the way companies market their products to children. The conference will provide attendees with firsthand knowledge of regulatory and self-regulatory initiatives in the areas of social media, food advertising, sweepstakes and promotions, and more!

Selected Agenda
3:05PM - 4:00PM - The Claim Game - What You Need to Know About Substantiation and Children's Advertising

The demand for persuasive commercials sometimes means making claims. Children's advertising is no different from other types of advertising; all claims must be substantiated. Hear about CARU's recent substantiation cases and learn what you can do to ensure clarity in your ads.

Moderator:
Kenneth Florin, Loeb & Loeb LLP

Panelists:
Tina Poturica-O'Neill, CARU
Jon Miller Steiger, Federal Trade Commission

Additional Details
For more information, including how to register, please see the CARU Annual Conference website.