Skip to content

USC Gould School of Law 2010 Institute on Entertainment Law and Business

Loeb & Loeb is proud to sponsor the USC Gould School of Law 2010 Institute on Entertainment Law and Business, where partner David Grace will be on a panel titled; "Taking License: Protecting Trademarks in a Wild West World."

From the conference website:

Join over 30 speakers and 500 of your professional peers to address the latest challenges facing the industry. This Institute, hosted by USC Law and the Beverly Hills Bar Association, has been a Los Angeles tradition for over fifty years. Get the latest information on industry trends, real-world strategies for dealing with major challenges, and face-to-face interaction with entertainment players. With morning plenary sessions, four networking opportunities and afternoon breakouts that allow in depth learning with industry leaders in an intimate setting, this is a can't miss contract for entertainment law and business leaders.

Selected Agenda 

October 23, 2:30pm - 3:30pm - Taking License: Protecting Trademarks in a Wild West World

Brands are icons of our culture and inevitably end up in songs, television programs, films, and video games. Brands can be used as the subject of social commentary, an element of comedy or pleasure, or
simply background realism – and, of course, sometimes become the subject of claims and litigation. This experienced panel will discuss basic principles and recent case law developments, and
provide practical advice for avoiding problems when a trademark is featured as part of the content or title of an entertainment property.

Moderator: David Grace, Loeb & Loeb LLP
Claire Robinson, The Walt Disney Company
Jane Shay Wald, Irell & Manella LLP