Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: Social Media and Networking

Presented by James Taylor and Seth Rose, Loeb & Loeb LLP

Social media and networking web sites and technology can expand a marketer’s reach and increase traffic to company and product web sites. This webinar provides an update on the legal issues associated with using social media and networking resources, focusing on recent federal and state legislation, FTC rulings, industry guidelines, and court decisions that further clarify the potential liabilities inherent in these initiatives.

Program topics include:

• User generated content, copyright infringement, and new court rulings that address fair use and how to qualify for the DMCA safe harbor
• Collecting information on social networking sites and the growing web of state and federal privacy laws
• The right of publicity and defamation
• Paid bloggers and complying with the FTC’s endorsement guidelines
• The importance of carefully drafted and updated Terms of Use
• Employee blogging
• Protecting children on social networking sites
• Complying with traditional advertising laws when using new media