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Loeb & Loeb LLP Presents an Advertising & Promotions Group Webinar: MARCH MADNESS ON DEMAND

Moderated by Doug Masters, Loeb & Loeb LLP

Panel Members:

  • Thomas Knapp, VP, Business Affairs and Legal, CBS Interactive
  • Scott Bearby, Managing Director of Legal Affairs/Associate General Counsel, NCAA

MARCH MADNESS ON DEMAND is one of the most successful online marketing ventures that fully embraces Web 2.0. It leverages streaming of NCAA games with the use of widgets, links to social networking and other sites, VOD, and other elements. In this program, you'll learn from attorneys responsible for this leading promotion what lawyers need to know to pull off complex, integrated on-line marketing programs.