Moderated by Doug Masters, Loeb & Loeb LLP
- Thomas Knapp, VP, Business Affairs and Legal, CBS Interactive
- Scott Bearby, Managing Director of Legal Affairs/Associate General Counsel, NCAA
MARCH MADNESS ON DEMAND is one of the most successful online marketing ventures that fully embraces Web 2.0. It leverages streaming of NCAA games with the use of widgets, links to social networking and other sites, VOD, and other elements. In this program, you'll learn from attorneys responsible for this leading promotion what lawyers need to know to pull off complex, integrated on-line marketing programs.