Georgia high school student Travis Hunter is considered by many to be 2022’s No. 1 overall prospect in college football. So the cornerback’s decision to flip his long-standing commitment from Florida State University to Jackson State University in December shocked many in the college football world. Hunter’s move from a powerhouse Atlantic Coast Conference school to a small historically Black college and university, or HBCU, is being hailed as a watershed moment in college football recruitment.
In this Chicago Daily Law Bulletin article written by Loeb Advanced Media & Technology partners Douglas Masters and Seth Rose, the authors discuss how Hunter’s switch highlights a new trend of unprecedented national exposure and marketing opportunities for HBCUs due, in large part, to the National Collegiate Athletic Association’s new name, image and likeness rules for athletes, and attention given HBCUs as a result of racial justice movements and the ongoing COVID-19 pandemic.