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Sports & Esports Year in Review

Client Alerts/Reports

Whether you’re an athlete, team or league; an owner or investor; a media or tech company or other content developer or publisher; or a brand operating in the sports and esports space, Loeb & Loeb is committed to helping you compete—and win!

This past year, in particular, as the world grappled with the COVID-19 pandemic, we were right there with our clients, helping them navigate the challenges—and opportunities—this unprecedented time created.

We are so pleased to share our first year in review, and incredibly proud to have supported such a wide range of clients as they forged new partnerships, explored and employed innovative technologies, solidified and protected their brands in the U.S. and abroad, and laid the foundation for the next era of sports for leagues, teams, athletes, fans and brands alike. 

2020 Representations

Stadiums & Arenas 

  • Represented Angels Baseball LP and SRB Management Company LLC in the acquisition from the city of Anaheim of Angel Stadium and its surrounding 152 acres, as well as the master planning of the purchased property for development. Representation also included the negotiation of a commitment agreement pursuant to which Angels Baseball will agree to remain in Anaheim for a minimum period of 30 years.

Broadcast and New Media Licensing & Integrations 

  • Represented a popular social media network in connection with a sponsorship agreement with a Major League Baseball team, as well as several livestream agreements with National Basketball Association basketball players from and during the “NBA Bubble.”

  • Represented professional gamer and streaming superstar Tyler “Ninja” Blevins in his decision to return to the game-focused livestreaming platform. Ninja has signed a multiyear deal wherein he will stream full-time on Twitch, the same platform where he began his career in gaming over 10 years ago.

Technology & Innovation 

  • Represented Parsons Xtreme Golf (PXG), a global sports equipment manufacturing company that designs, markets and sells a line of custom-fitted golf equipment products and accessories, in connection with various commercial and corporate matters both domestically and internationally.

  • Represented StatStak Inc., a statistics platform for athletes and coaches, in connection with drafting its privacy policy and terms of use.

Marketing, Sponsorships & Endorsements 

  • Represented Nike, a global sports apparel, footwear, equipment and accessories company, in various sustainability advertising matters.

  • Represented Ninja in a sponsorship deal with Red Bull.

  • Represented a major online services and entertainment company in negotiations for a 10-year sponsorship and naming rights deal with the properties within Hollywood Park, the new 300-acre entertainment, cultural, recreational and retail district in Los Angeles, which includes SoFi Stadium (the new $5 billion home to the National Football League's Los Angeles Rams and Los Angeles Chargers), a 6,000-seat performance venue, and a 500,000-square-foot retail and entertainment district.

  • Represented Ninja in an apparel deal with adidas Originals, making him the first professional esports gamer ever signed by the brand. The partnership marks the sportswear brand’s commitment to gaming culture, and was revealed in an adidas Originals hack of Ninja’s Mixer livestream.

  • Represented Churchill Downs Inc. and its subsidiary BetAmerica in various advertising, promotional and privacy matters.

  • Represented United States Golf Association, which conducts the U.S. Open, U.S. Women’s Open and 12 other championships, in connection with various advertising, promotional and privacy matters.

Brand Protection & IP Licensing and Enforcement 

  • Represented Ninja in global management of his IP portfolio, including representation in contentious trademark matters.

Litigation & Dispute Resolution 

  • Represented NCAA in a pending lawsuit before the U.S. District Court for the Eastern District of Kentucky.

  • Represented U.S. Soccer Federation in a trademark opposition filed against Kwik Goal Ltd., a sporting goods manufacturer, to prevent Kwik Goal from obtaining a trademark registration of the proposed slogan “Official Goal of Soccer.”

  • Represented Turner Sports Inc. in connection with a pending opposition filed by Adidas.

  • Represented Maine Mariners, a professional ice hockey team in the East Coast Hockey League (ECHL), in a trademark opposition between the Seattle Mariners and Portland Hockey, LLC, with regards to Portland Hockey’s application to register the mark “Maine Mariners” for hockey apparel and exhibitions.

  • Represented DAZN, a subscription sports streaming service that carries live and on-demand streaming, on contractual issues and various litigation matters, including serving as counsel in an employment litigation matter in the U.S. District Court for the Central District of California involving a former senior content employee.

Estate, Tax & Charitable Planning 

  • Represented the John Wall Foundation in the agreement with a Washington, DC, housing and community development agency for COVID-19 rental relief.

Professional Athlete Representation 

  • Represented professional athletes John Wall, Tristan Thompson, Donovan Mitchell, Nyjah Huston, Allen Crabbe, Ephraim Salaam, Tony Gonzalez, Reggie Bush, Dwyane Wade and Terry Bradshaw on endorsement deals, commercial transactions and investments, and general corporate advice.

Team Acquisitions, Dispositions & Ownership Bids 

  • Represented a prospective purchaser of an NBA franchise.

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