Skip to content

Super Bowl Television Ads OK, But Real Show Was on Social Media

Most of the usual elements that make traditional Super Bowl commercials memorable were present and accounted for at this year’s game — humor, celebrity cameos and popular culture. But this time around, the real draw was what happened outside the broadcast.

This article discusses how the biggest action in advertising for the Super Bowl took place off the television screen as advertisers created multilayered promotions on several fronts.