Streaming Experience Takes Next Step with NBA G League

Twitch, the eSports streaming platform that commands 15 million active users a day, has started livestreaming the National Basketball Association’s G League games, in a first-of-its-kind partnership between one of the major sports leagues and an over-the-top streaming service.

This article explores the partnership between Twitch and why the NBA G League and how the streaming platform is uniquely positioned to serve the exploding eSports industry.