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FTC Targets Consumer Tracker for Violating own Privacy Policy

The Federal Trade Commission has sent companies an unequivocal message about consumer privacy: Keep the promises you make in your privacy policy. In April, the FTC settled its privacy-related enforcement action against Nomi Technologies, a third-party service that uses mobile device tracking technology to provide analytics services to brick and mortal retailers.

This article examines the Nomi case, the first FTC action to address in-store tracking, and implications of the opinion.