Even before all of the confetti has hit the ground and the last float on the celebratory parade has rounded the final corner of Main Street in the champions’ home town, commentators are, well, commenting on the potential endorsement windfall for the team’s star players. In this article, Loeb & Loeb partners Douglas N. Masters and Seth A. Rose discuss endorsement deals for celebrity athletes, taking a particular look at NBA player LeBron James.
This article was originally published in the August 23, 2013 edition of the Chicago Daily Law Bulletin. Permission for article reprint has been granted.