Skip to content

Sports Cards Head into the Digital Age

In the 150-plus years that sports cards have existed, they've developed from simple portraits and comic drawings on cardboard to shiny photographs embellished with foil stamps, pieces of game-used jerseys and autographs. This article highlights a new incarnation trading cards have taken on in the form of a digital platform for athletes to communicate with and market to fans.
This article was first published in the November 13, 2012 issue of the Chicago Daily Law Bulletin.

Douglas N. Masters is a partner in Loeb & Loeb LLP's Chicago office, where he litigates and counsels clients primarily in the areas of intellectual property, advertising and unfair competition. He is deputy chair of the firm's Advanced Media and Technology Department and co-chair of the firm's Intellectual Property Protection Group.

Seth A. Rose is an associate in the firm's Chicago office, where he counsels clients on programs and initiatives in the fields of advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media.