Represented popular gaming streamer Tyler “Ninja” Blevins in an apparel deal with adidas Originals, making him the first professional esports gamer ever to be signed by the brand. The partnership marks the sportswear brand’s commitment to gaming culture, and was revealed in an adidas Originals hack of Ninja’s Mixer livestream.
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Co-Chair, Capital Markets and Corporate; Co-Chair, Sports -
Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair, Advanced Media and Technology -
Partner