As primary domestic trademark counsel for Anheuser-Busch we have been actively involved in nationwide enforcement and protection of the company's entire family trademarks -- including "Budweiser," "Bud Light" and "Michelob" -- by means of cease and desist demands and litigation. We have successfully represented Anheuser-Busch in, for example, a dispute with the NHL over use of the slogan "The Coolest Game on Earth," and a dispute with a New Orleans brewer concerning the "King of Beers" slogan.
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