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Nerissa McGinn

Nerissa Coyle McGinn

Chief Diversity Partner
Co-Chair, Diversity Committee
T: 312.464.3130 | F: 312.577.0874


Nerissa Coyle McGinn’s practice focuses on matters involving the convergence of advertising and promotions, emerging media, technology and privacy law, as well as intellectual property law.

Ms. McGinn works with many of the best-known brands in the country, including the Wm. Wrigley Jr. Company and its confection brands, helping her clients develop new brand assets and assisting them in the protection and exploitation of their intellectual property in advertising and marketing. Clients in the media and advertising industries regularly turn to her for trademark counseling services, including Turner Broadcasting and its programming properties for whom Ms. McGinn handles trademark clearances for new shows, web properties, interstitials and sweepstakes.  

Ms. McGinn advises clients in all forms of advertising and promotions initiatives, including sweepstakes review, copy review and promotion design and fulfillment, with a particular emphasis on internet and interactive advertising and promotions. By maintaining a diverse roster of clients that includes advertising agencies, large corporations and professional sports teams such as the New York Giants, the Chicago Bulls, and the Detroit Red Wings, Ms. McGinn has developed a unique breadth of experience, allowing her to anticipate issues and provide innovative and effective solutions expeditiously.    

Ms. McGinn also specializes in legal services for digital companies and app developers, handling a variety of intellectual property matters and privacy policies and practices in connection with their websites and mobile applications. In addition, Ms. McGinn assists clients on the privacy implications of new communication strategies, location targeting and information sharing, as well as the collection and use of information from children.

Ms. McGinn is viewed as a thought leader in her industry, frequently participating as a featured speaker and panelist at events and conferences, and writing articles, including two recurring columns in the Chicago Daily Law Bulletin. As a member of the International Trademark Association (INTA), she leads the group that launched INTA’s law student ambassador program and a related scholarship for trademark lawyers to attend the annual meeting. Now as Co-chair of the Tomorrow’s Leader Award Committee at INTA, she is helping launch a new scholarship for young practitioner’s to attend INTA’s annual meeting. At Loeb & Loeb, she serves as the firm’s first Chief Diversity Partner and co-chair of the Diversity Committee. In these roles, she oversees and implements the firm’s diversity policies.