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Allison Hoff Cohen is an experienced privacy attorney who maintains a strategic privacy, security and data optimization practice. She has experience drafting and negotiating data deals that protect privacy, developing privacy policies and programs, as well as providing counsel on public policy issues in relation to privacy law. 

Most recently, Allison has worked with her clients in their efforts to comply with the California Consumer Privacy Act, developing and negotiating Service Provider Addendums as well as providing advice and counsel on implementation strategies. Allison also attended and spoke at the California Attorney General’s public forums.

Formerly Managing Counsel at Toyota, she provided data privacy and data governance advice and counsel for business units across Toyota companies, including Toyota Motor North America, Toyota Connected (a data analytics company), Toyota De Puerto Rico, Toyota De Mexico and Toyota of Canada. She also has experience  in data privacy and legal issues related to emerging automotive technology of connected and self-driving vehicles; ride and car sharing programs. Her experience and expertise also includes privacy matters involving customer information protection and marketing, social media campaigns, automotive dealer data sharing, and data provisions in transactional agreements. 

Allison has served as Toyota’s data privacy subject matter expert and key participant in industry-wide, governmental affairs initiatives that involved meetings and communications with the Federal Trade Commission, the Government Accountability Office and U.S. Senator Ed Markey. She was actively engaged in the auto industry’s trade organizations, as she worked with a network of lawyers and government officials to develop the auto industry’s self-regulating privacy principles for connected vehicle technologies and services. Allison initiated and led Toyota’s implementation of new processes; policies and creation of an innovative web portal for consumers that explains connected vehicle data privacy to meet and exceed the standards of the privacy principles. These efforts have since been lauded by government agencies as a model.

  • Navigating Privacy Pitfalls and Creating Consumer Trust
  • Latest Developments in Digital Advertising
  • Look, No Hands: Lawyers take the Brakes off of Connected Cars
  • Major Technologies and the Law, Today and Tomorrow
  • Privacy Program: Thinking Outside the Cookie Jar
  • Privacy Implications of Connected Vehicles
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  • Wayne State University Law School, J.D.
  • Michigan State University, B.A.

Bar Admissions

  • California


  • Member, Future of Privacy Forum