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Loeb & Loeb Litigation partner Frank D’Angelo is quoted in a Variety article examining Matthew McConaughey’s efforts to trademark his voice and likeness as a strategy to combat the growing risks posed by artificial intelligence (AI) generated replicas.
The article explores how celebrities are pursuing innovative intellectual property strategies to safeguard their identities in an evolving digital landscape, while raising questions about the effectiveness of current legal protections.
Frank, who noted that 50 copyright cases against AI companies are currently pending, said that the curiosity around this approach “embodies this growing concern in the industry that the existing legal tools we have for protecting images and likeness of public figures aren’t adequately built for AI.”
To read the full article, please see Variety’s website.
The article explores how celebrities are pursuing innovative intellectual property strategies to safeguard their identities in an evolving digital landscape, while raising questions about the effectiveness of current legal protections.
Frank, who noted that 50 copyright cases against AI companies are currently pending, said that the curiosity around this approach “embodies this growing concern in the industry that the existing legal tools we have for protecting images and likeness of public figures aren’t adequately built for AI.”
To read the full article, please see Variety’s website.
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