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Loeb & Loeb Advanced Media & Technology partner John Monterubio is quoted in Digiday exploring how artificial intelligence (AI) content licensing deals—such as OpenAI’s recent partnership with The Washington Post—are shifting from training data usage toward agreements that prioritize content attribution and visibility in AI-generated search results.
“There’s still a market for licensing content for training and that’s still important, but we will continue to see a focus on entering into deals that result in driving traffic to sites.” John said. “It’s going to be the new form of SEO marketing and ad buying—to appear higher in results when communicating with these [generative AI] tools.”
For more information, please visit Digiday’s website.
“There’s still a market for licensing content for training and that’s still important, but we will continue to see a focus on entering into deals that result in driving traffic to sites.” John said. “It’s going to be the new form of SEO marketing and ad buying—to appear higher in results when communicating with these [generative AI] tools.”
For more information, please visit Digiday’s website.
