L.A. Gear Challenges Trademark Applications of Rams and Chargers, Complaining About Their Use of 'L.A.'

Loeb & Loeb partner Doug Masters is quoted on the consequences of building a brand around the name of a city. This article discusses L.A. Gear’s challenge of trademark applications for “L.A. Chargers” and “L.A. Rams” in addition to the Chargers’ “Fight for L.A.” slogan, claiming the use of “L.A.” infringes on its name.

Click here to read the article on the Los Angeles Times’ website.