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Loeb & Loeb LLP is pleased to announce that partner Nerissa Coyle McGinn will be speaking on the panel titled "Digital Incentives, Pricing and Data in the Advertising Space"
both on September 14-15, 2017 in Chicago, IL and October 17-18, 2017 in San Francisco, CA., at the
PLI Advertising Law Institute 2017.
From event website:
New media outlets and the growing importance of social networking continue to create new challenges for advertisers, who are fighting harder than ever to preserve and increase market share and to reach their consumers effectively. This program — updated to reflect current legal trends cutting across the advertising industry — is led by an expert faculty who will provide important strategies needed to stay on top of a continually evolving digital landscape. Top in-house and firm practitioners will share their expertise and provide practical tips for managing risk and avoiding pitfalls that arise when running interactive advertising campaigns. Covering topics such as promotions and sweepstakes, mobile advertising challenges, privacy considerations, claim substantiation and more, this expansive program will equip you with the tools you need to practice advertising law today.
From event website:
New media outlets and the growing importance of social networking continue to create new challenges for advertisers, who are fighting harder than ever to preserve and increase market share and to reach their consumers effectively. This program — updated to reflect current legal trends cutting across the advertising industry — is led by an expert faculty who will provide important strategies needed to stay on top of a continually evolving digital landscape. Top in-house and firm practitioners will share their expertise and provide practical tips for managing risk and avoiding pitfalls that arise when running interactive advertising campaigns. Covering topics such as promotions and sweepstakes, mobile advertising challenges, privacy considerations, claim substantiation and more, this expansive program will equip you with the tools you need to practice advertising law today.
