NAD and CARU Annual Conference 2015

Loeb & Loeb LLP is proud to be a sponsor of National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU) Annual Conference 2015, where partner’s Kenneth R. Florin  and David Mallen will participate on panels.

From the conference website:
What’s New in Advertising Law, Claim Support and Self-Regulation?
NAD Annual Conference
Expert speakers will examine legal trends and address breaking developments in advertising law, FTC Enforcement priorities, crowd-sourced data as advertising claim substantiation, puffery and denigration, online consumer perception evidence, the Insider’s Guide to NAD and NARB, and much more. The conference will provide attendees with practical guidance to enhance their use of the advertising industry's self-regulatory forum.

Navigating the Legal & Regulatory Framework for Advertising to Children
Children's Advertising Review Unit
Expert panelists will explore the challenging issues facing companies that advertise to children. There will be a sharp focus on mobile and online technologies and how they have changed the way companies market products, both in the US and abroad. A significant emphasis will be placed on the modifications to the Children's Online Privacy Protection Act (COPPA) and the Federal Trade Commission's revisions to the COPPA Rule, including discussions on how companies are implementing new practices to comply with these changes in their online and mobile marketing.

Selected Agenda

September 28, 2015
11:15 AM - 12:30 PM
Art and Science: Getting Claim Substantiation Right
Advertising claims drive the type and level of evidence needed to support the claim. As a result, supporting advertising claims is both an art and a science. What kinds of claims require sensory testing of consumers? When are technical measurements sufficient? What constitutes “competent and reliable” scientific evidence? This expert panel will examine the unique challenges of advertising claim substantiation across a range of industries and review issues relating to comparative claims, NAD trends, and best practices.

Moderator: David Mallen– Loeb & Loeb, LLP
Speakers: Rebecca N. Bleibaum –VP, Sensory & Consumer Insights, Tragon Corporation
Jay Goldring, Ph.D. – Director of Regulatory Affairs, Boots Retail USA, Inc.
Spring C. Potozczak – Associate General Counsel, Novartis Consumer Health, Inc.
Kat Dunnigan – Senior Staff Attorney, NAD

September 30, 2015
3:45 PM - 5:00 PM
Drafting and Negotiating Strategies for Working With Children’s Properties
This panel will cover the special nuances of drafting and negotiating agreements, privacy policies and terms and conditions when creating content intended for children.

Speakers: Kenneth R. Florin – Loeb & Loeb LLP
Walt Coursol – Associate Principal Counsel, The Walt Disney Company/Disney Interactive
Laura Protzmann – Senior Counsel Marketing, Unilever US